Make your marketing campaigns more effective with Meta & Nova

As an event marketer, time is one of your most valuable assets.

But right now, that valuable resource is likely being eaten up by having to navigate between different platforms to understand the full picture of how your marketing campaigns are supporting registrations.

This may look something like:

• Registration and revenue data in your registration platform
• Marketing spend and effectiveness locked away in Meta Ads Manager
• Likely a spreadsheet somewhere else where you work out ROAS
  

By the time you’ve found the "why" behind your numbers, the day is half gone, and your campaign has already spent another $500 on an underperforming audience.

From our conversations with event marketers, this scenario rang true for many. That’s why we’ve added enabled Nova to now analyze Meta ads with this new integration.

Nova now has the ability to analyze your Meta Ads campaigns directly alongside your event data. This not only saves you valuable time (and tab hopping!), but also allows Nova to better support you in identifying opportunities and adjustments to your marketing strategy. And then supporting you to act on these!

With this new integration, you can:

• Consolidate Your Marketing Data: No more hopping between Meta and Let’s Do This. See the full picture of your event’s marketing campaign health in one single view
• Optimize Your Marketing Spend: Nova automatically identifies when your budget isn't working hard enough, and helps suggest changes to get you back on track
• Identify Your Top Creative: Identify top-performing creative formats, event types, and messaging themes by ROAS and CPA, to help you double down on what's working
• Pinpoint Your Funnel Painpoints: Track funnel drop-off rates to pinpoint where conversions are lost
• Generate Audience Lists in Seconds: Create CSVs based on event participation history and geography ready for Meta Custom Audience and Lookalike creation

This is just the beginning, and we are already working on enabling Nova to be able to not only identify opportunities, but also implement them at the click of a button e.g adjusting ad-spend in Meta.

If this is something you’re interested in learning more about, reach out to your Technical Account Manager or join the Waitlist if you’re not yet a partner with Let’s Do This.